Why I Started The LineUp and Where We’re Headed Next

A look back at why I launched The LineUp and how it has grown into a community for investors, family offices, and operators focused on private capital and real estate.

Thanks for being a part of The LineUp. We are grateful you choose to welcome us into your inbox every week. When I first started The LineUp a little over two years ago, my goal was simple. After achieving a level of success in real estate development, I wanted to give back by sharing lessons I had learned with others who were building their own paths in the built environment and real assets space.

Since then, The LineUp has evolved. What began as a way to share reflections and advice has grown into a community of investors, family offices, and operators who care deeply about where private capital is heading. Today, we focus on the exciting trends shaping our industry, and on what private investors, family offices, and institutional capital are investing in now and why.

A quick reintroduction for those who are new: I am John T Pugh, Founder and Managing Partner of Pugh Management, a private real estate investment and development firm. Over the past 20 years my career has taken me from Wall Street to architecture to developing and investing in multifamily, industrial, and mixed-use projects across the country. Today, Pugh Management is focused on serving as a trusted capital partner to family offices—identifying opportunities, structuring deals, and investing alongside them in strategies that balance wealth preservation with long-term growth.

Here is what you will find across our platforms:

• The LineUp Newsletter: candid insights, strategies, and trends in real estate and alternative investments.

• Private Capital Perspectives Podcast: insider conversations with family office leaders, investors, and dealmakers on what is working today.

• The Investor Circle: our invite-only community where members share deal flow, strategies, and perspectives in a trusted setting.

My hope is that The LineUp continues to be a resource for anyone navigating the evolving landscape of real assets and private capital. Thank you for being here and for helping us build a thoughtful and engaged community.

If you have been with us since the beginning, I appreciate your support. If you are new, welcome. I look forward to sharing more insights and learning together in the months ahead.

Cheers, John

The Investor Circle is now an invite-only group of capital allocators, family offices, and real estate operators. Please feel free to apply here. There is a wait list to join.