Will augmented reality revolutionize placemaking?
What would mass adoption of augmented reality mean for creating dynamic places?
Topics:
Augmented reality in real estate and placemaking
Exciting AR projects from around the globe
Augmented reality is about more than just the metaverse. It has exciting use-cases that range from creating local heritage trails to commercial brand activation.
It also presents an exciting opportunity for urban designers and city planners to transform a traditionally static space—like a seemingly ordinary crosswalk—into something that’s not only functional, but also interactive and unique.
Through AR, we can continue to make public spaces more dynamic and memorable. Vandal, an Australian digital marketing and production agency, has operated a host of digital placemaking campaigns around Sydney… they range from a celebratory treasure hunt in World Square that integrated dozens of local retailers to projects that explore the creative and colorful world of street art.
Other cities, like Norfolk in the UK, have leveraged AR as a tool to foster community connections. The cross-disciplinary Reveal project combined gaming, theater, and large-scale projections to engage residents and enable a wider conversation about pressing political issues.
These curated experiences hover at the threshold between the physical and digital worlds. They create a unique experience for residents and visitors, engage the public, draw tourism, and more.
There’s an exciting moment of discovery when you realize that a moment has transcended the ordinary and become something cherished and special… that’s what placemaking is all about, and augmented reality is a whole new world to explore.
- John
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This week’s notes from half-court…
I read an article recently that called on the NBA to abolish the draft. It argued that removing the draft would give players more freedom to negotiate contracts based on their abilities and market value. Meanwhile, teams would be able to recruit more strategically… which would ultimately create a better and more competitive game.
I’m curious to hear your thoughts. Would eliminating the NBA draft be good for the game? Feel free to leave a comment on the post or shoot me a message on LinkedIn.