The LineUp is a media and insights platform for the capital allocators, operators, and advisors shaping private real estate investment. Born at the intersection of dealmaking and storytelling, The LineUp delivers candid conversations, curated insights, and strategic connections across the middle market.

We focus on what’s happening behind the scenes—where capital is moving, how deals are structured, and who’s driving value in real estate’s most dynamic and often underreported segments. Whether you're an investor seeking differentiated ideas, an operator looking to expand your network, or an advisor navigating market shifts, The LineUp gives you access to the relationships and strategies that matter most.

Our platform brings together:

  • The Newsletter – Deep dives, capital trends, and profiles of real estate’s most thoughtful investors and dealmakers

  • The Podcast (Private Capital Perspectives) – Unfiltered interviews with those allocating, structuring, and operating in today’s complex environment

  • The Network – A growing community of family offices, sponsors, and advisors committed to transparency, long-term thinking, and collaborative value creation

We believe the best insights don’t come from headlines—they come from people in the room. The LineUp is where they share what they’re seeing, why it matters, and how to act on it.

Welcome to The LineUp—where private capital meets real estate intelligence.

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The LineUp is a curated media and insights platform for capital allocators and real estate entrepreneurs operating in private markets. We spotlight strategies, relationships, and structures driving real estate's middle market.

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Founder of Pugh Management, a hybrid family office with 20+ years in real estate, development, and private equity. The LineUp shares insights for family offices and investors navigating private markets and middle market deals.