In today’s uncertain CRE market, your personal brand is more than marketing—it’s an edge. It helps you stand out, communicate your value, and build something portable, scalable, and undeniably yours.
Really enjoyed this piece. I’m a fan of The Lineup. I recently launched Build to Thrive, a platform focused on real estate and entrepreneurship. It’s all about actionable models, playbooks, and practical tools for builders and changemakers. Would love to explore ways to collaborate down the line.
This hit me harder than I expected. I used to think of “personal branding” as just a marketing buzzword until it became something real.I’ve always been puzzled by the idea of visibility. It felt performative at first, but I’m starting to realize that when the company name can no longer speak on your behalf, it becomes more like a voice of your own.I’m curious if there was a specific moment that made you start taking it seriously?
Hi John,
Really enjoyed this piece. I’m a fan of The Lineup. I recently launched Build to Thrive, a platform focused on real estate and entrepreneurship. It’s all about actionable models, playbooks, and practical tools for builders and changemakers. Would love to explore ways to collaborate down the line.
That's great Juan! I'd very much like to learn more. I will shoot you a DM.
This hit me harder than I expected. I used to think of “personal branding” as just a marketing buzzword until it became something real.I’ve always been puzzled by the idea of visibility. It felt performative at first, but I’m starting to realize that when the company name can no longer speak on your behalf, it becomes more like a voice of your own.I’m curious if there was a specific moment that made you start taking it seriously?